The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
Selected work
A selection of projects focusing on content strategy and UX writing, communications and marketing campaigns, and UX design.
Currently I work at Roku. Past projects have included work for Anne Arundel County Department of Public Health, MDMOM, 211 Maryland Help Line, the CDC Center for Injury Prevention & Control, the Food & Drug Administration, the National Park Service, Baltimore Votes, Black Girls Vote, Open Society Institute-Baltimore, the Robert Wood Johnson Foundation, Pew Charitable Trust, PDK International, the University of Maryland Medical Center, Urban Land Institute, SEIU, Baltimore City Department of Public Works, IMG Models, New Balance, Volvo, and Gucci.
Roku
As a cross-functional content lead at Roku, I develop cohesive narratives and unified brand voice across multiple platforms and craft engaging that helps people get what they need quickly and easily.
Maryland Maternal Health Campaign
Working closely with MDMOM, developed a multilayered strategic communications plan to convey info about maternal warning signs through powerful messages and products.
PDK Poll Website
PDK needed a new website to commemorate the 50th anniversary of the PDK Poll, a trusted source of public opinion about K-12 education.
University of Maryland Medical Center
Developed new site architecture and a content strategy for the new University of Maryland Midtown Campus website.
Towson University
Towson University hired me to direct an enterprise-wide site redesign for the school, from discovery and design to implementation and rollout.
Hilton Grand Vacations
Created content strategy, new site architecture, and new copy for the Hilton Grand Vacation site.
Covid Vaccine Campaign
Across two campaigns, developed multi-faceted ad strategies focused on outreach materials, programmatic and Facebook ad campaigns, digital media, PSAs, motion graphic videos and streaming radio.
Campaign for Tobacco-Free Kids
Developed communications and outreach campaign aimed at persuading policymakers, engaging media, and mobilizing advocates to support egislation to end the sale of all flavored tobacco products in Maryland.
National Park Service
The National Park Service needed a content strategy and design templates for both its internet and intranet sites, to provide guidelines for people across the organization
Robert Wood Johnson Foundation
As a content strategist at Threespot, I managed large-scale content strategy solutions and digital storytelling efforts for the Robert Wood Johnson Foundation and other clients.
IMG Models
Collaborating with NYC agency Doublespace, which was doing the designs for the new IMG Models site, created site architecture for the site.
Phillips Radiology and Phillips Healthcare
Wrote copy for the Phillips Radiology RSNA website and emails, as well as conducted a competitive analysis for Philips Healthcare, analyzing other competitors in that space.
