The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
PHILIPS RADIOLOGY AND PHILIPS HEALTHCARE
The challenge: To interest potential and current customers in the healthcare industry in Philips Radiology's new products and to attend events the company was sponsoring at RSNA 2016, Philips needed website and email campaign content.
The solution: I wrote copy for the website and for multiple emails to provide information to customers about new products and technologies and encourage them to attend RSNA 2016.
I also worked on a competitive analysis research project for Philips Healthcare, analyzing other competitors in that space.