The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
WRITING + EDITING
I've written stories, developed copy, created content, and edited texts for a variety of organizations and media outlets, newspapers, magazines, websites, newsletters, and more.
UX Writing and Content Strategy
Journalism
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Stories for WYPR, Baltimore's public radio station on topics such as treating syphilis in Baltimore and high rate of renal failure among residents of the city
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Johns Hopkins Whiting School of Engineering alumni magazine articles: Mixed Reality for Better Surgery and Geese be Gone
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Baltimore Sun: Arcadia is a nice little secret in Northeast Baltimore
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Baltimore Sun: One Lane Bridge Leads to Green Development Started in 1889
Travel & Food
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Baltimore Sun: Philadelphia's Old City is Chic, Charming, Nearby
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Baltimore Sun: Socialite's estate in Washington is extravagant jewel
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Reviews for Zagat’s Washington, D.C. and Baltimore and Fodor’s Virginia and Maryland and Fodor’s New York City
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Editor of Fodor's travel guidebooks to France, Paris, Vietnam, Turkey, Argentina, Israel, New Mexico, and the Pacific Northwest
Communications
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At The Hatcher Group, a full-service, women-owned communications and marketing firm, I worked with nonprofits, foundations, government agencies, and other mission-driven organizations to create award-winning marketing and communications campaigns. Here are some examples of the projects and campaigns I worked on.
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Articles and online newsletter stories for the Global Virus Network (GVN), an international organization focused on addressing viral epidemics around the world.
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Press releases, speeches, op-eds, and blog posts for a range of clients for 212 Communications, a Baltimore-based communications and PR firm, including for the CEO of Howard Bank and SC&H, a management consulting and auditing firm.