The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
TOWSON UNIVERSITY
The challenge: Towson University had a patchwork of sites with their own designs and navigation -- like a city with no urban planning. The university wanted to have a consistent look and feel and navigation to create a unified brand identity and an easier, more user friendly experience for people using the site.
The solution: The University Communications & Marketing Department hired me to direct an enterprise-wide site redesign for Towson University from discovery and design to implementation and rollout. I also oversaw multiple other projects — from a redesign of the Undergraduate Admissions and College of Business and Economics sites to the creation of online marketing and communications campaigns for various departments.
I managed project timelines, cross-functional teams, and outside vendors and I worked with stakeholders across the university from the school’s president to deans, professors, and administrative assistants.
The site has since been redesigned again.
Research & Testing Examples
