The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
URBAN LAND INSTITUTE
The challenge: The Urban Land Institute (ULI), the oldest and largest network of cross-disciplinary real estate and land use experts in the world, was redesigning its website and needed content updates and new content created.
The solution: I did a content audit and deleted, edited, and created copy for the launch of the new website.
I both simplified the explanation of how to become a member, as well as made the benefits of membership more engaging.
This is the old Membership Benefits information page.
